Meryll Firmacion

I have extensive hands-on experience using Meta Ads Manager across campaign setup, audience planning, optimization, reporting and performance analysis. It has been one of the main platforms I have used throughout my paid social work.

I have working experience across paid search, video, display and app-install campaigns. I have used Google Ads for campaign setup, optimization, performance monitoring and reporting.

I am familiar with TikTok’s campaign structure and platform logic, supported by transferable experience from paid social knowledge. I have had less hands-on exposure to TikTok, but I am comfortable adapting to the platform and ramping up quickly.

I am familiar with campaign setup, professional audience targeting and the platform’s overall campaign structure. My experience here is more limited, but it is supported by broader paid social knowledge that transfers across platforms.

I use GA4 mainly for campaign reporting, traffic analysis and performance reviews. I am comfortable navigating the platform, reviewing user behavior and pulling insights that help explain campaign performance.

I have working experience using Looker Studio to create basic dashboards and templates used for campaign analysis, recurring reports and presentations. I am comfortable using it to organize performance data and make reporting easier to interpret and communicate.

I use Google Workspace regularly for planning, reporting, presentations, collaboration and day-to-day work.

I use Microsoft Office regularly for reporting, presentations, documentation and collaboration, including Excel, PowerPoint, Word, Teams and Copilot.

This is the AI tool I use most often. I rely on it for research, writing, problem-solving, planning and everyday questions. I also used it to help generate, refine and troubleshoot the code for this portfolio, even without a formal coding background.

I use Gemini mainly for research, current information and practical planning. It is especially useful when I am comparing options, looking into places to eat or visit and gathering information for travel or day-to-day decisions.

I use Gemini Gems to create more focused AI consultants for specific needs. I have built Gems for cooking, hiring manager perspectives and research support so I can get more consistent and context-specific guidance.

I use Google AI Studio as a space to experiment with ideas and build simple AI-assisted tools. I have used it to prototype things like a daily task manager and a personalized job-fit analyzer.

I am still exploring Claude and figuring out where it fits best in my workflow. So far, I have mainly used it for writing refinement and still seeing how it approaches structure and analysis differently from other tools.

I am familiar with how NotebookLM can organize information, compare references and summarize complex source material, though I have not yet incorporated it into professional workflows or everyday use.