Digital Revenue
+28.21%
YoY Lift
Performance Review Case StudyCase Study 01
Cross-Channel Acquisition & Performance Growth
RolePaid Media Strategy Lead
Channels & PlatformsMeta, Google Search, Performance Max, Marketplace Ads
Led the strategy, operations and client management of campaign rollouts from initial planning through performance reporting.
This performance review case study focuses on acquisition growth, revenue contribution, and the cross-channel optimization decisions that improved blended media efficiency.
01
Key Outcomes
New Donors Acquisition
+30.06%
YoY
Average Order Value (AOV)
+4.94%
YoY
Blended ROAS
1.16x → 1.45x
25% Efficiency Gain
02
Context & Challenge
A global nonprofit needed a more flexible paid media strategy that could respond quickly to emergency fundraising appeals while continuing to grow its always-on donor acquisition program.
The challenge was balancing immediate fundraising needs with sustainable acquisition and media efficiency.
03
Strategic Approach
04
What the Results Showed
01
Revenue Growth
The cross-channel model and optimization agility improved performance and increased the revenue attributed to digital fundraising efforts.
02
Donor Acquisition
Emergency appeals and always-on campaigns worked together to expand the organization’s net-new donor base.
03
Efficiency at Scale
Blended ROAS improved as budget allocation, audience strategy, and high-intent demand capture became more connected.
Together, the results demonstrated that the portfolio could grow revenue and donor acquisition at a net-positive yield while improving overall media efficiency.
05
What I Bring
This work demonstrates my ability to operate as a full-stack paid media leader by developing holistic, effective strategies, balancing immediate acquisition priorities with long-term growth goals, and making informed cross-channel investment decisions as performance and market conditions evolve.
Performance Review Case StudyCase Study 01
Cross-Channel Acquisition & Performance Growth
RolePaid Media Strategy Lead
Channels & PlatformsMeta, Google Search, Performance Max, Marketplace Ads
Led the strategy, operations and client management of campaign rollouts from initial planning through performance reporting.
This performance review case study focuses on acquisition growth, revenue contribution, and the cross-channel optimization decisions that improved blended media efficiency.
01
Key Outcomes
Digital Revenue
+28.21%
YoY Lift
New Donors Acquisition
+30.06%
YoY
Average Order Value (AOV)
+4.94%
YoY
Blended ROAS
1.16x → 1.45x
25% Efficiency Gain
02
Context & Challenge
A global nonprofit needed a more flexible paid media strategy that could respond quickly to emergency fundraising appeals while continuing to grow its always-on donor acquisition program.
The challenge was balancing immediate fundraising needs with sustainable acquisition and media efficiency.
03
Strategic Approach
04
What the Results Showed
01
Revenue Growth
The cross-channel model and optimization agility improved performance and increased the revenue attributed to digital fundraising efforts.
02
Donor Acquisition
Emergency appeals and always-on campaigns worked together to expand the organization’s net-new donor base.
03
Efficiency at Scale
Blended ROAS improved as budget allocation, audience strategy, and high-intent demand capture became more connected.
Together, the results demonstrated that the portfolio could grow revenue and donor acquisition at a net-positive yield while improving overall media efficiency.
05
What I Bring
This work demonstrates my ability to operate as a full-stack paid media leader by developing holistic, effective strategies, balancing immediate acquisition priorities with long-term growth goals, and making informed cross-channel investment decisions as performance and market conditions evolve.
Performance Review Case StudyCase Study 01
Cross-Channel Acquisition & Performance Growth
RolePaid Media Strategy Lead
Channels & PlatformsMeta, Google Search, Performance Max, Marketplace Ads
Led the strategy, operations and client management of campaign rollouts from initial planning through performance reporting.
This performance review case study focuses on acquisition growth, revenue contribution, and the cross-channel optimization decisions that improved blended media efficiency.
01
Key Outcomes
Digital Revenue
+28.21%
YoY Lift
New Donors Acquisition
+30.06%
YoY
Average Order Value (AOV)
+4.94%
YoY
Blended ROAS
1.16x → 1.45x
25% Efficiency Gain
02
Context & Challenge
A global nonprofit needed a more flexible paid media strategy that could respond quickly to emergency fundraising appeals while continuing to grow its always-on donor acquisition program.
The challenge was balancing immediate fundraising needs with sustainable acquisition and media efficiency.
03
Strategic Approach
04
What the Results Showed
01
Revenue Growth
The cross-channel model and optimization agility improved performance and increased the revenue attributed to digital fundraising efforts.
02
Donor Acquisition
Emergency appeals and always-on campaigns worked together to expand the organization’s net-new donor base.
03
Efficiency at Scale
Blended ROAS improved as budget allocation, audience strategy, and high-intent demand capture became more connected.
Together, the results demonstrated that the portfolio could grow revenue and donor acquisition at a net-positive yield while improving overall media efficiency.
05
What I Bring
This work demonstrates my ability to operate as a full-stack paid media leader by developing holistic, effective strategies, balancing immediate acquisition priorities with long-term growth goals, and making informed cross-channel investment decisions as performance and market conditions evolve.